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WEBSITE PROMOTION TIPS:
Take advantage of all the Internet has to offer...think of how much more information you can offer in your website than you can in a 30 second radio/tv advertisement or a printed ad. Your website is available to the EVERYONE that is connected to the Internet - therefore, you are not only potentially reaching just your local community, but the global community! The Internet offers your visitors convenience and information at their fingertips that they can peruse and purchase at their leisure. But, before you can take advantage of all the Internet has to offer, you must implement a few steps basic website promotion techniques. The quote "If you build it, they will come" rings true in the movie "Field of Dreams", but unfortunately, it is not true in the vast World Wide Web. On the Internet, if you build a website, then you MUST promote the website, then they will come. Web Site Promotion is a full-time job in itself, but here are a few techniques that will help you promote your website. Off-Line Promotion: 2. If you have signage on the side of your vans or trucks, be sure to have your web site address listed. Imagine sitting at a traffic light behind a van with their name, phone number and website address - which are you most likely to remember... 3. Make sure that all of your employees know your website address like they know the name, phone number and address of the business. 4. Write Press Releases to radio, cable, newspaper media announcing your new website or newest product launch. Click here to see a list of some Cape Cod media resources. 5. Join industry and local groups like your local Chambers of Commerce. In the membership listing, be sure to add your url and email to your contact information. On-Line Promotion: As part of your hosting services, InterCape Online submits provides a complimentary monthly search engine submission of your home page to the most popular search engines. This service is helps you get your foot in the door with the search engines and ensures that you are submitted at least 1x month, but it does not guarantee that your site will be listed in any/all of the search engines. To increase your chances of better search engine standing, it is best to periodically submit yourself to the search engines. You may submit as many pages as you like (refer to each search engines submission policies), but it is recommended that you submit at least your home page and a site map. 2. Home Page Content: make sure that you somehow integrate lots of keywords into your home page and also include links that lead to other parts of your website - this is good bait for search engine spiders 3. Site Map: include a sitemap so it is easy to find all of the pages of your website or least the major pages (if your website is extremely large). Then submit your site map to the search engines and the search engine spiders will crawl through your whole website. Also Site Maps can make your website more user friendly because it will be easier to find what they are specifically looking for 4. Use a search engine optimization & submission software. Be very careful when choosing these programs - be sure to demo the program before purchasing it. There are many out there that claim to submit you to 40,000 search engines but they are really mostly submitting you to useless and temporary Free For All (FFA) sites. The really important sites to be listed in are the most popular websites ( Altavista, Excite, GO (Infoseek), HotBot, Lycos, Webcrawler, MSN Search, Google, Yahoo, Snap and AOL.) WebPosition - a search engine optimization & submission software that is widely used by both web site owners and web professionals. they have a free download - try it and see if it will help you - http://www.webposition.com 5. Reciprocal Links: whenever possible, if someone is referring to your website or using images, scripts or materials from your site, request that they put a reciprocal link to your website. 6. Share your Expertise: Join in newsgroups and offer your expertise at Expert Web Sites like askme.com. If customers see that your feedback is credible, they will feel more comfortable using and referring your services/products. 7. E-Mail Signatures: Be sure to use an email signature. An E-Mail signature is a short text file that is automatically inserted into any new email message you compose. It is traditionally a short piece of information that may include your name, company, contact and/or brief company details. 8. Whenever possible, get yourself listed in Industry-Related or Community-Oriented Search Engines and Directories. 9. Banner Ad Advertising/Exchanges. 10. Start your own Mailing List - In a mailing list, everyone's input will be sent to everyone's name that is subscribed in that mailing list. 11. Use Auto-Responders to automatically respond to potential customers and to provide additional information / articles that people may be interested about. If you would like to see how an auto-responder works, send a blank email to: autoresponderdemo@intercape.com 12. Recruit your customers to help to promote your business with Affiliate or Partner Programs. 13. WebRings - a free service offered on the Internet that arranges sites with similar content by linking them together in a circle or ring. 14. Sponsor Internet Specials or Coupons or Contests to bring traffic to your website. This is a good way to drive traffic to your website and also have a way to follow-up with future business specials. ETIQUETTE TIP: whenever you followup with a potential customer via email, always briefly explain how you got their name so they don't mistaken you as a Spammer. Also provide a way for the customer to be removed from your mailing list. 15. Make your Website Content FRESH, USEFUL, MEMORABLE, INTERACTIVE, INFORMATIVE so that people will have a reason to return to your website and refer other people to visit your website. The common denominator of web site promotion is to get your site listed in as many places as possible on the Internet. The more often that your website address is listed, the more likely people will be to visit your website and the more sales you will be able to generate. |
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